Energy + Mental Clarity for Every Body

Life’s challenges sometimes leads us to new beginnings. After surviving a life-changing car crash, I began to recognize the importance of nurturing the body and mind through small, everyday actions. With a shared belief that "Food is Medicine" and wellness should be accessible for all, my husband Jeremy and I left our careers in retail and restaurant management to start Nicer Foods.

As parents of three young triathletes, we were frequently on the hunt for nutritious allergy-friendly snacks that could support our entire family to feel strong on and off the track. When we discovered adaptogens—ancient superfoods that can help reduce fatigue and improve focus, especially when you're feeling stressed and mentally drained—we wondered why easy ways to incorporate the powerful ingredients into everyday life weren’t readily available. Partnering with dietitians and food scientists, we began making nutrient-dense snacks in our kitchen, on a mission to make it easier for *every body* to stay mentally sharp and energized, whether facing life’s complexities or simply staying active throughout the day.

As a public benefit corporation, we’re dedicated to supporting the mental wellness of the next generation, especially in underrepresented communities – because we’re here to help every body feel their best, reach their full potential and thrive.

Thanks for joining the journey to better, Nicer Foods.

With love and gratitude,

Jillian