I never imagined starting a food company, but after surviving a life-changing car crash, I began to deeply understand that food is medicine and appreciate the connection between what we eat and how we feel, both physically and mentally.

Yet when I looked for snacks that supported both the body and mind while I was on the go, I kept running into the same problem: too many artificial ingredients, too much sugar and not nearly enough options that were safe for my entire family (one of my sons has a severe nut allergy). The challenge left me thinking: finding better-for-you food that anyone can eat shouldn't be this hard.

Determined to create a solution, my husband Jeremy and I left our careers in retail and restaurant management to create Nicer Foods. Our mission is simple: to make convenient, nutrient-dense food supporting whole-body wellness accessible for all.

We teamed up with dietitians and scientific advisors, and what started as a simple idea quickly grew into something much bigger. School leaders started reaching out to us, sharing how hard it is to find clean, inclusive options for their students. With over 31 million kids relying on school meals in the U.S., we knew this was where we needed to begin.

Because when kids have access to better food, they feel better, learn better and grow stronger. And when we invest in their well-being, we’re investing in a brighter, healthier future for all of us.

We're so glad you're here! Thanks for being part of something Nicer.

Much love,

Jillian