Smart Snacks Start with Whole Grains

Feeding kids well can often feel like an Olympic sport - especially when it comes to getting them to eat the things their bodies actually need. Between picky palates and packed schedules, whole grains often fall to the bottom of the priority list.

But here’s the thing: they really shouldn’t.

Whole grains are quiet nutritional powerhouses. Rich in fiber, B vitamins, and essential minerals, they support everything from digestion to brain function while delivering long-lasting energy. Whether it’s oats, quinoa, or brown rice, these grains do more than just fill bellies - they help fuel growing minds. 

For kids, that means:

• Improved focus and concentration

• Better mood stability and sustained energy

• Healthy digestion and overall wellness

And yet, most kids (and adults) aren’t getting nearly enough. Despite clear recommendations to make at least half of all grains whole, the average American diet tells a different story. According to the CDC, fewer than 16% of grains consumed are whole grains - and over 40% of Americans eat none at all. It’s one of the biggest missed opportunities in everyday nutrition, especially for children.

At Nicer Foods, we’re making it easier to close that gap. Each of our snack bars delivers a full serving of whole grains, without any top allergens or artificial ingredients. Just real, thoughtfully sourced ingredients with a clear purpose: to fuel every body and mind. Because we believe better for you food should be:

• Inclusive, not exclusive

• Functional, not fussy

• And above all, something kids (and their grown-ups) genuinely enjoy

Whether tossed into a lunchbox or backpack, grabbed between classes, or enjoyed as a post-practice pick-me-up, snack bars from Nicer Foods offer a simple solution to a complex problem: how to feed kids food that actually supports their holistic health. We proudly put whole grains front and center where they belong.