Nicer Foods was born from one simple (but surprisingly hard) question: why isn’t it easy to find nutrient-dense snacks that everyone can enjoy?

After surviving a life-changing car crash, I became deeply committed to food as medicine and to raising my family on ingredients that support health and well-being. But time after time, I found myself staring at shelves full of artificial additives, high sugar counts, empty calories and allergens that exclude millions, including my son, who has a severe nut allergy.

Determined to create a solution, my husband Jeremy and I left our careers in retail and restaurant management to build what we couldn’t find: nutrient-dense snacks designed as acts of care - for your brain, your body, and the people you share them with.

With help from incredible dietitians and scientific advisors, we went to work in our kitchen. Our first creation? Nicer Crispy Treats, a twist on a nostalgic favorite reimagined with organic, plant-based, kosher, top-14 allergy-free ingredients that nourish both brain and body.

Because we believe snacks should support your well-being, spark joy and bring everyone to the table. No junk. No compromises. Just something ... Nicer.

We’re so glad you’re here!

Much love,

Jillian